Howden is a Principal Partner of The British & Irish Lions
Since July 2023
Our partnership sees Howden become the official front of jersey sponsor for the 2025 Men’s Lions Tour to Australia and Series Title partner for the Howden Women’s Lions tour to New Zealand in 2027. We’ll also be backing community level activities via the Lions Origin Clubs.
Why The Lions?
This partnership reflects Howden’s continued commitment to sport, to the game of rugby in particular, and from grassroots to elite, through the deep expertise and global scale of our Sport and Entertainment division which places insurance for amateur and professional sport and entertainment organisations.
Howden has a strong presence in communities across the UK and Ireland via its 6,500 employees across our offices and 200 branches in high streets, as well as a growing presence in Australia.
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Broking siteWe have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice and this partnership aligns us with a unique franchise in elite sport, one which harnesses the collective power of the home nations and the passion and imagination of rugby fans and non-rugby fans alike around the world. It is our core employee ownership and the passion and imagination of our people which makes us a different kind of animal in the insurance world, so the Lions feels like a perfect match.
– David Howden, CEO of Howden
Supporting the Howden Rosslyn Park National Schools Sevens
March 2024 saw the week-long Howden Rosslyn Park National Schools Sevens tournament. With over 14,000 players taking part, it was the biggest year on record.
Introducing the first-ever Howden British & Irish Lions Women’s Series
The inaugural Lions Women's Tour – officially named the Howden British & Irish Lions Women’s Series – will take place in New Zealand in 2027.
Announcing the Head Coach for the Men's Tour to Australia 2025
On 11 January 2024, at our head office, Andy Farrell was announced the Head Coach for the Men's Tour to Australia 2025. This marked the beginning of the rugby community’s countdown to the 2025 tour.
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As the world’s largest employee-owned insurance intermediary, our people are empowered to drive change, push boundaries and do things differently, throughout the insurance value chain.
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Howden began in 1994, as just three people and a dog. Now there are 17,000 of us, and we're a leading global insurance group, managing $38bn of premiums for our clients.
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We work with companies of all sizes, from small regional firms to multinational household names. What does good service look like for you? A 1-2-1 chat? Prompt emails back? Assembling a cohesive project team across multiple specialisms and 100 countries? Whatever you need, we'll make it happen.
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