Sponsorship
Sharing our passion for sport
We're big-game specialists
Our partnerships reflect our continued commitment to sport through the deep expertise and global scale of our Sport and Entertainment division, which places insurance for amateur and professional sport and entertainment organisations.
Our partnership investments help us to create a deeper connection with our clients and mirror the direction of our company in terms of scale, geography, awareness and affinity.
We have been heavily involved in community and professional sport for more than a decade through our Sport and Entertainment practice.
Ascot Racecourse
Howden has been an Official Partner of world-renowned Ascot Racecourse since summer 2021. With 26 race meetings throughout the year, Ascot is the jewel in the crown of our racing portfolio.
The British & Irish Lions
We’re a proud Principal Partner of The British & Irish Lions. Since we joined forces in July 2023, Howden has become the official front-of-jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia 2025. We’re also shaping the future of the sport as the first-ever Series Title Partner for the inaugural Howden Lions Women’s Tour to New Zealand in 2027, and we're backing community-level activities through the Lions Origin Clubs and in our branches nationwide.
Emirates Great Britain SailGP Team
In January 2025, we announced an exciting three-year initiative as an Official Partner of the Emirates Great Britain Sail GP Team. During the 2025 Rolex SailGP Championship, you’ll see 12 crews race in 14 iconic locations across five continents in identical high-tech, high-speed, 50-foot foiling catamarans.
We’re already seeing success in the right places, with Emirates GBR winning the SailGP Impact League, which rewards teams for reducing their carbon footprint and increasing diversity in sailing.